Scooter Braun’s Client Roster Shifts: Updates on Justin Bieber, Ariana Grande, and More
Scooter Braun, the prominent music executive and talent manager renowned for his work with top-tier artists like Justin Bieber, Ariana Grande, Demi Lovato, and Ye (formerly Kanye West), is once again making headlines as reports circulate that his company’s high-profile clients are departing Scooter Braun Projects to seek new management opportunities. Amid the news, Braun himself has added a touch of humor to the situation. Here’s a breakdown of what we know so far about this reported exodus from SB Projects.
Scooter Braun’s Client Roster Shifts: Updates on Justin Bieber, Ariana Grande, and More
Recent Developments and Braun’s Response
Media outlets recently reported that prominent artists such as Justin Bieber, Ariana Grande, and Demi Lovato have left SB Projects. In response, Scooter Braun humorously addressed the situation by joking that he is “no longer managing himself.”
Clarifying the Situation
Reports have suggested that Justin Bieber and Scooter Braun have not communicated for several months. Likewise, Ariana Grande has reportedly parted ways with SB Projects, a relationship that spanned a decade with a brief interruption in 2016 before reuniting. However, an industry insider has countered these claims, stating that all of Scooter Braun’s clients remain under contract, and negotiations are ongoing as Braun takes on his expanded role as the CEO of HYBE America.
Demi Lovato’s Departure
Demi Lovato, who joined SB Projects in 2019, has reportedly chosen to seek new management. A source familiar with the situation revealed that the split was mutual and amicable, reflecting a change in direction for the artist’s career.
Other Artists’ Movements
J BalvÃn, the Colombian reggaeton sensation, was previously associated with SB Projects but transitioned to management under Jay-Z’s Roc Nation earlier this year. Idina Menzel, known for her roles in theater and music, also parted ways with SB Projects in January.
Reasons Behind the Shift
The shifting client roster at SB Projects coincides with Scooter Braun’s expanded role as the CEO of HYBE America. The merger of Braun’s Ithaca Holdings with HYBE in April 2021 led to his involvement in the U.S. division of the South Korean entertainment conglomerate, which manages globally popular musical groups like BTS, NewJeans, and Seventeen.
Scooter Braun’s Client Roster Shifts: Updates on Justin Bieber, Ariana Grande, and More
Despite these changes, SB Projects continues to manage an array of artists, including Ariana Grande, Justin Bieber, Demi Lovato, J BalvÃn, and others. Braun’s venture remains prominent within the music industry landscape, with a history of working with notable artists and shaping their careers.
As this story unfolds, the music industry watches closely to see how these shifts will impact both the artists involved and the dynamics of the broader entertainment landscape.
Source: KiMi Robinson, USA TODAY
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